In 2014 for the 4th year BC sponsored the Bissell/Trek U23 Development Team headed by Axel Merckx. Beside using the cyclists to develop and improve our current standard socks, they also tests BC base layers and other products. The team http://bisselldevelopmentteam.com/ has had its share of success in 2014 and a more than a few riders have graduated to ProTour Teams further making the jump in Pro Cycling. For 2015 the Team changes its name to Axeon Cycling, http://www.axeoncycling.com Stay Tuned for the new socks and more exciting racing from them!
Team Timex is also back on board for 2015. BC will be spullying the Team Timex Triathlon Team with Timex Branded custom race socks for 2015. Performance enhancing lows and mid height to keep athletes moving and feeling great! Look for them on the circuit shortly!